![]() The 12-17 year-olds watched just over 15 hours of TV a week in Q3 2015, over two hours less than the previous year.Īt Digital Entertainment World in Los Angeles, Margaret Czeisler, Chief Strategy Office for Wildness at AwesomenessTV, provided more data on how fast generation Z is moving away from television. The 2-11 year-olds watched just over 19 hours of television each week in Q3 2015, about an hour less than the same quarter in 2014. Nielsen says that traditional TV consumption among the young is falling fast. ![]() Generation Z, those born between 19, is like no other age group before, especially when it comes to attitudes toward media. ![]() The youngest of the millennials are turning 21 this year, passing their youthful mantle to the generation behind them. There has been much energy expended on trying to understand the millennials, those born between 19. ![]() 09 Feb, 2016 Colin Dixon 1 Comment Generation Z, Market Data ![]()
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